Gary Vaynerchuk—’Do What You Love (No Excuses)’ [March, 2010; 15 minutes long] Filmed at a Web 2.0 Expo 2008, Vaynerchuk mentions how he developed his work ethic at his family owned liquor store, which provided him with the discipline to turn his Wine Library TV videos into a huge success. That, in turn, provided him with the ability to build a business advising others on building platforms and brand identity.
Joseph Pine—’What Customers Want’ [2004; 14 minutes] Pine, an author and business coach, mentions wine tangentially in this talk as being ‘an experience,’ or a memorable event people enjoy, just as they might enjoy the experience of going to Disneyland, or visiting a theme restaurant, or a boutique hotel, or taking a journey.
Benjamin Wallace— ‘The Price of Happiness’ [2008; 14 minutes] Wallace (and his editors) decided he would sample some of the most expensive foods, wine and experiences in the world before he remarked about their possible value. These included eating an 8 ounce Kobe rib eye steak (for $160; ten years ago) and (later) white truffles, visiting a $30,000/night hotel room suite in Manhattan (he visited, but did not stay), trying a $125 bar of soap made from silver nano particles, owning and wearing an $800 pair of Japanese jeans (made from handpicked organic Zimbabwean cotton hand dipped 24 times in indigo), finding the merits of a set of Honma Japanese golf clubs costing $57,000, drinking coffee that retails for $600 a pound, using a $5,980 toilet, sleeping in a $64,000 Swedish bed, test driving a $1.5 million Italian Bugatti vehicle and sampling 1947 Cheval Blanc wine (‘linseed oil aromas,’ he said, followed by a taste with port richness. Overall—he was not impressed).
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